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Research papers
Lights, camera, research, action!
Even the most innovative qual methodologies tend to follow a similar path brief, fieldwork debrief, with the main consumer interaction being the groups, or ethnography or online community ... this project was different. the qual was only one part of...
Catalogue: Qualitative 2012: Informing Strategic Decision Making And Action
Authors: Mike Jeanes, Andy Barker
November 8, 2012
Research papers
Self-ethnography for user experience design
An evolved approach to capturing and understanding consumer behaviour that utilises mobile and online tools in one project stream is demonstrated in this presentation. a meta-cognitive approach to self-ethnography that involves training participants...
Catalogue: Qualitative 2012: Informing Strategic Decision Making And Action
Authors: Sharmila Subramanian, Katherine Gough
Company: Face
November 8, 2012
Research papers
